Les Arases

A serene brand and digital experience for a luxury residential development, nestled in the heart of the Conches, in Geneva.

The Brief

We worked with 1875 Finance to produce the branding, promotional collateral, and website for Les Arases, a new residential development in the sought-after Conches. With 57 luxury apartments for sale, the primary goal was to successfully sell all apartments before construction on the development had finished.

My role was to craft a multilingual website that detailed the scheme’s progress and introduced potential buyers to the Conches locale. As part of the digital marketing campaign for the scheme, the website served as a successful tool in generating leads early on, with over 15 apartments reserved ahead of launch.